Now, more than ever, the power of social media comes from its potential to connect us. But with so many people using social media to promote themselves, their group or project, how can you stand out from the crowd? We’ll show you how to understand and connect with your audience, maximise engagement across different channels and utilise social media best practises to your advantage. We’ll show you how the SU uses social media, and what goes into planning and running a successful campaign.